“EQ, the emotional quotient, and the IQ, the intelligence quotient.”
For those celebrating their first Valentine’s day together with their sweetheart, congratulations! This day marks an iconic page in your story together. First of all, relax! Chances are, he is wrestling with nerves over wanting to impress you, too. Most importantly, don on something that allows you to be comfortable, while also expressing your individual identity; turn aside outfits that aren’t reflective of you. If you want to add a little modesty to your ensemble, throw on a body-conscious jacket with a soft fabric. EQ:IQ crop leather blazers in delicious colors are a perfect option. Don’t go too tight or too loose. The last thing you want on an important day such as this is to feel overly self-conscious and distracted. You want your focus to be on your date, not your seams!
EQ:IQ is a play on the EQ, “the emotional quotient” and the IQ, “the intelligence quotient”. The balance between these two aspects is core to every woman, representing the different layers of her personality whether it’s expressive and creative or more intellectual and rational. EQ:IQ stands for well rounded, confident, independent women who are sure of themselves and not shy about expressing their creative side.
EQ:IQ offers fashion, shoes and accessories.
EQ:IQ, a play on the emotional and the intelligence quotient
A balance that is core to every woman’s multi-layered personality, whether it is on the creative or more rational side. EQ:IQ represents confident women who will not shy away from expressing their creativity.
EQ:IQ offers a sensuous yet sleek style that blends clean structured forms with soft feminine lines. Contemporary and classic, trendy and timeless, chic and sexy – all are done with an edge. The brand covers every needs and desires of the modern fashion lovers looking for high quality fashion and accessories at suitable price.
Launched in 1999 by GRI, EQ:IQ opens a new chapter this year with a development strategy that aims at establishing the brand as a global lifestyle international player. Under the guidance of GRI’s CCO Fred ALLARD, EQ:IQ is set to bloom in every aspect – style, logo, packaging, advertising, store design – thanks to a set of international talents such as Antwerp-based Fashion Designer Christian WIJNANTS, winner of the 2013 International Woolmark Prize, French accessories designer Yannick FLAGEUL, New York based Art Director Malin ERCISON and Creative Consultant Franck SALZWEDEL, acclaimed Dutch photographer Viviane SASSEN who shot the EQ:IQ campaign for the last two seasons, and last but not least, the Swedish International top model Sara Blomqvist.
The creative journey will continue with the introduction of the “Home of EQ:IQ” – a collection of high-end home and décor collectibles from around the world.
After launching the stylishly visceral Fall/Winter 2013 collection, the Spring/Summer 2014 collection has also taken it up a notch with the latest sensibility of the line set to create a brand-new focal point in your home with edgy creations boasting an impressive touch of design and art. Creative head-turning statement pieces complementary to the fashion collections also inject a strong sense of aesthetic in your home.
Opening its doors on the fashionable rue Boissy d’Anglas in September 2013 has cemented the brand in the front row of the Paris fashion scene. Now, the brand has taken flight by establishing itself as a major fashion player with two stores in the trendy city of Beijing – a flagship store in the heart of Sanlitun and another at Indigo.
It is time to take a step forward towards a thrilling 2014 where the future of fashion and style will converge in the world’s best cities.
GRI FASHION (HK) LTD
27/F, Tower A
63 Wo Yi Hop Road
Customer Service – +852 2480 2888
Email – firstname.lastname@example.org