ABOUT THE
COLLECTION

“EQ, the emotional quotient, and the IQ, the intelligence quotient.”

For those celebrating their first Valentine’s day together with their sweetheart, congratulations! This day marks an iconic page in your story together. First of all, relax! Chances are, he is wrestling with nerves over wanting to impress you, too. Most importantly, don on something that allows you to be comfortable, while also expressing your individual identity; turn aside outfits that aren’t reflective of you. If you want to add a little modesty to your ensemble, throw on a body-conscious jacket with a soft fabric. EQ:IQ crop leather blazers in delicious colors are a perfect option. Don’t go too tight or too loose. The last thing you want on an important day such as this is to feel overly self-conscious and distracted. You want your focus to be on your date, not your seams!

EQ:IQ is a play on the EQ, “the emotional quotient” and the IQ, “the intelligence quotient”. The balance between these two aspects is core to every woman, representing the different layers of her personality whether it’s expressive and creative or more intellectual and rational. EQ:IQ stands for well rounded, confident, independent women who are sure of themselves and not shy about expressing their creative side.

EQ:IQ offers fashion, shoes and accessories.

FW2014 Fashion Show
FW2014 Press Day
SS2014 Fashion show
SS2014 Press Day
FW2013
SS2013 EQ Viviane Sassen Exhibition
SS2013 Fashion show
FW2012 Fashion show
SS2012 Fashion Show

EQ:IQ, a play on the emotional and the intelligence quotient

A balance that is core to every woman’s multi-layered personality, whether it is on the creative or more rational side.

EQ:IQ offers a sensuous yet sleek style that blends clean structured forms with soft feminine lines. The brand covers the needs of modern fashion lovers looking for high quality fashion and accessories at suitable price.

Under the guidance of GRI’s CCO Fred Allard, EQ:IQ is set to bloom in every aspect – style, logo, packaging, advertising, store design – thanks to a set of international talents such as Antwerp-based Fashion Designer Christian Wijnants, winner of the 2013 International Woolmark Prize, renowned fashion stylist Grace Lam and acclaimed French photographer Laurent Segretier, who joined forces to produce a stunning SS15 campaign.

New EQ:IQ stores will also be gracing modern and up-and-coming fashion cities such as the latest Swire project, Sino-Ocean Taikoo Li in Chengdu, which will open its doors this Spring Summer.

  • Customer Services
    +86 400 820 0006
  • Beijing Indigo
  • Beijing Oriental Plaza
  • Beijing Taikoo Li Sanlitun
  • Central Central, Shanghai Jing An Kerry Centre
  • Guangzhou Friendship Store
  • Guangzhou Taikoo Hui
  • Hangzhou Hubin Intime
  • Hangzhou The MIXC
  • Nanjing Deji Plaza
  • Qingdao Sunshine Department Store
  • Shanghai Grand Gateway Plaza
  • Shanghai ifc mall
  • Shanghai Jiu Guang Dept Store
  • Shenyang Jiu Guang Dept Store
  • Shenzhen KK Mall
  • Shenzhen Reel Dept Store
  • Sino-Ocean Taikoo Li Chengdu
  • SUZHOU SHIN KONG PLACE

Contact

GRI FASHION (HK) LTD
27/F, Tower A
Regent Centre
63 Wo Yi Hop Road
Kwai Chung
Hong Kong

Customer Service – +852 2480 2888
Email – customer_services@griretail.com

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