“EQ, the emotional quotient, and the IQ, the intelligence quotient.”
For those celebrating their first Valentine’s day together with their sweetheart, congratulations! This day marks an iconic page in your story together. First of all, relax! Chances are, he is wrestling with nerves over wanting to impress you, too. Most importantly, don on something that allows you to be comfortable, while also expressing your individual identity; turn aside outfits that aren’t reflective of you. If you want to add a little modesty to your ensemble, throw on a body-conscious jacket with a soft fabric. EQ:IQ crop leather blazers in delicious colors are a perfect option. Don’t go too tight or too loose. The last thing you want on an important day such as this is to feel overly self-conscious and distracted. You want your focus to be on your date, not your seams!
EQ:IQ is a play on the EQ, “the emotional quotient” and the IQ, “the intelligence quotient”. The balance between these two aspects is core to every woman, representing the different layers of her personality whether it’s expressive and creative or more intellectual and rational. EQ:IQ stands for well rounded, confident, independent women who are sure of themselves and not shy about expressing their creative side.
EQ:IQ offers fashion, shoes and accessories.
EQ, the emotional quotient,
and the IQ, the intelligence quotient.
A play on the emotional and the intelligence quotient.
A balance that is core to every woman and her multi-layered personality, whether it is on the expressive/ creative or the more intellectual/ rational side.
EQ:IQ stands for confident modern and independent women who are sure of themselves and not shy about expressing their creative side.
EQ:IQ’s fashion is about tailored fantasy, blending clean structured forms with soft sensual feminine lines. Both contemporary and classic, trendy and timeless, chic and sexy, always wearable, with style and a certain edge.
The brand covers every desires and needs of the modern fashion lovers looking for high quality designer’s fashion and accessories at a suitable price.
Launched in 1999 by GRI, EQ:IQ is the perfect reflection of east meets west, grounded in the creative and cultural exchange of ideas and expertise in fashion and business. The brand is currently distributed in 49 points of sale in China, Hong Kong and Macau and has lots in store for expansion.
After more than a decade of success, 2013 opens a new chapter for EQ:IQ with a whole rebranding strategy and the introduction of a highly creative accessories line. Under Fred Allard’s impulse and guidance, GRI’s newly appointed French Creative CCO, EQ:IQ is about to re-flourish, with Allard not only overseeing every creative aspect – fashion, advertising, logo, packaging and store design, but also putting together a new set of international creative talents, such as Belgian Antwerp-based Fashion Designer – Christian Wijnants, French Accessories Designer – Yannick Flageul, New York based Art Director- Malin Ericson pairing up with Project Manager – Vanessa Stevens and Brand Consultant- Franck Salzwedel, to name a few.
Together they created a new identity and vision for the brand, adding a dose of softness, sensuality and femininity. The re-designed EQ:IQ logo therefore becomes the keystone of a new era, finding its full emblematic expression in the packaging and in the advertising campaign shot by acclaimed Dutch Artist Viviane Sassen, one of the most talented photographer of her generation. Known for her powerful narrative imagery, Viviane Sassen’s poetic artistry is conveying a striking and iconic signature to EQ:IQ, raising the brand desirability to an unprecedented level.
Face of the upcoming season, the Swedish catwalk star Sara Blomqvist personifies the new EQ:IQ spirit with her fresh natural sparkling looks, celebrated in bright dreamy and sunny moods with ever-present elements of nature.
Early 2013, EQ:IQ unveiled the new store design with the opening end of January, of an accessories store in Shanghai at L’Avenue Shopping Mall, a flagship store at the Kerry Center in Shanghai end of May/ beginning of June 2013 and last but not least, the opening of another EQ:IQ flagship store in Macau, at the Venetian before summer 2013.
A series of press events will soon take place in Hong Kong, Shanghai and Beijing (dates to be confirmed), to present and celebrate the revival of EQ:IQ as well as the Spring Summer 2013 Collection.
GRI FASHION (HK) LTD
27/F, Tower A
63 Wo Yi Hop Road
Customer Service – +852 2480 2888
Email – firstname.lastname@example.org