ABOUT THE
COLLECTION

“EQ, the emotional quotient, and the IQ, the intelligence quotient.”

For those celebrating their first Valentine’s day together with their sweetheart, congratulations! This day marks an iconic page in your story together. First of all, relax! Chances are, he is wrestling with nerves over wanting to impress you, too. Most importantly, don on something that allows you to be comfortable, while also expressing your individual identity; turn aside outfits that aren’t reflective of you. If you want to add a little modesty to your ensemble, throw on a body-conscious jacket with a soft fabric. EQ:IQ crop leather blazers in delicious colors are a perfect option. Don’t go too tight or too loose. The last thing you want on an important day such as this is to feel overly self-conscious and distracted. You want your focus to be on your date, not your seams!

EQ:IQ is a play on the EQ, “the emotional quotient” and the IQ, “the intelligence quotient”. The balance between these two aspects is core to every woman, representing the different layers of her personality whether it’s expressive and creative or more intellectual and rational. EQ:IQ stands for well rounded, confident, independent women who are sure of themselves and not shy about expressing their creative side.

EQ:IQ offers fashion, shoes and accessories.

SS2014 Fashion show
SS2014 Press Day
FW2013
SS2013 EQ Viviane Sassen Exhibition
SS2013 Fashion show
FW2012 Fashion show
SS2012 Fashion Show

EQ:IQ, a play on the emotional and the intelligence quotient

A balance that is core to every woman’s multi-layered personality, whether it is on the creative or more rational side. EQ:IQ represents confident women who will not shy away from expressing their creativity.

EQ:IQ offers a sensuous yet sleek style that blends clean structured forms with soft feminine lines. Contemporary and classic, trendy and timeless, chic and sexy – all are done with an edge. The brand covers every needs and desires of the modern fashion lovers looking for high quality fashion and accessories at suitable price.

Launched in 1999 by GRI, EQ:IQ opens a new chapter this year with a development strategy that aims at establishing the brand as a global lifestyle international player. Under the guidance of GRI’s CCO Fred ALLARD, EQ:IQ is set to bloom in every aspect – style, logo, packaging, advertising, store design – thanks to a set of international talents such as Antwerp-based Fashion Designer Christian WIJNANTS, winner of the 2013 International Woolmark Prize, French accessories designer Yannick FLAGEUL, New York based Art Director Malin ERCISON and Creative Consultant Franck SALZWEDEL, acclaimed Dutch photographer Viviane SASSEN who shot the EQ:IQ campaign for the last two seasons, and last but not least, the Swedish International top model Sara Blomqvist.

The creative journey will continue with the introduction of the “Home of EQ:IQ” – a collection of high-end home and décor collectibles from around the world.

After launching the stylishly visceral Fall/Winter 2013 collection, the Spring/Summer 2014 collection has also taken it up a notch with the latest sensibility of the line set to create a brand-new focal point in your home with edgy creations boasting an impressive touch of design and art. Creative head-turning statement pieces complementary to the fashion collections also inject a strong sense of aesthetic in your home.

Opening its doors on the fashionable rue Boissy d’Anglas in September 2013 has cemented the brand in the front row of the Paris fashion scene. Now, the brand has taken flight by establishing itself as a major fashion player with two stores in the trendy city of Beijing – a flagship store in the heart of Sanlitun and another at Indigo.

It is time to take a step forward towards a thrilling 2014 where the future of fashion and style will converge in the world’s best cities.

 

  • Customer Services
    +86 400 820 0006
  • Beijing Indigo (Opening Soon)
    (Opening Soon)
  • Beijing Oriental Plaza
    +86 10 8518 8987
  • Beijing Shin Kong Place
    +86 10 6533 1471
  • Beijing Taikoo Li Sanlitun
    (Opening Soon)
  • CENTRAL/CENTRAL, Shanghai Jing An Kerry Centre (Opening Soon)
    (Opening Soon)
  • Chengdu Chicony Plaza
    +86 28 6597 0271
  • Guangzhou Friendship Store
    +86 20 8350 3412
  • Guangzhou Taikoo Hui
    +86 20 3868 2577
  • Hangzhou Hubin Intime
    +86 571 8587 0523
  • Hangzhou The MIXC
    +86 571 8970 5972
  • Hangzhou Tower Shopping City
    +86 571 8506 9801
  • Kunming Gingko Department Store Huidu Store
    +86 871 3192 331
  • Qingdao Sunshine Department Store
    +86 532 8667 7251
  • Nanjing Deji Plaza
    +86 25 8677 7373
  • Shanghai Grand Gateway Plaza
    +86 21 5448 8142
  • Shanghai ifc mall
    +86 21 5012 0709
  • Shanghai Jiu Guang Department Store
    +86 21 6288 2437
  • Shenyang Jiu Guang Department Store
    +86 24 3121 2947
  • Shenyeng The MIXC
    +86 24 3137 9699
  • Shenzhen KK Mall (Opening Soon)
    (Opening Soon)
  • Shenzhen Reel The MIXC
    +86 755 8266 8933
  • Suzhou Jiu Guang Department Store
    +86 512 6696 1190
  • Suzhou Tower
    +86 512 6519 7381
  • Xiamen Printemps China Department Store (Zhongshan Store)
    +86 592 2051 117
  • Zhuhai S.E.Z. State Tax Free Foreign Currency Shop
    +86 756 326 1719

Contact

GRI FASHION (HK) LTD
27/F, Tower A
Regent Centre
63 Wo Yi Hop Road
Kwai Chung
Hong Kong

Customer Service – +852 2480 2888
Email – customer_services@griretail.com

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